Quicken Loans launched Rocket Mortgage in November 2015, spent billions since that time building the Rocket brand name, unseated Wells Fargo this past year as America’s top shopping mortgage lender, redid the Rocket brand this present year, and rolled up all consumer finance divisions regarding the business into Rocket-named brands.
The $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding so it’s no surprise.
The latest name is Rocket Mortgage FieldHouse, and this might easily bring Quicken Loan’s branding journey circle that is full.
Fast history regarding the Quicken Loans brand name:
Dan Gilbert founded the business as Rock Financial in 1985, offered to Intuit in 1999, and adopted Intuit’s Quicken branding to be Quicken Loans. Continue Reading